Why this exists
Wu and Kin started because the people building it had moved to Vietnam, lived through the rental friction firsthand, and watched friends do the same. We were not consultants studying the market. We were users of the market, and the market was failing us.
Bait-and-switch apartments. Deposits that never came back. Brokers who showed one place and delivered another. Contracts nobody could read, in a language nobody shared, that ended the moment they were signed. Half of every expat dinner in this country is somebody’s version of that story.
We think the broken thing is fixable. Not by adding more technology, more reviews, or more verification badges, but by a single named human walking into a home with a clipboard and writing down what is actually there. It is the oldest hospitality move in the book.
Who runs it
Wu and Kin is run by two co-founders. Trang inspects every home, works with the landlords, and signs off on what gets listed. Han runs the brand, the product, and the direction of the company. The bios below are theirs to write, in their own words.
How we are different
We are not a hotel. Stays are too long, prices are too low, and the life is too residential.
We are not Airbnb. The stay is long, the lease is a real contract, and trust comes from inspection rather than from a pile of reviews.
We are not a Vietnamese broker. There is no opacity, no broker fee, no landlord who ghosts you, and no version of the story where the home you saw online turns out to be a different home when you arrive.
We are not a serviced-apartment chain. We do not sell daily housekeeping and a lobby. We sell homes worth living in for six months, at the price a resident pays.
What we do instead is narrow and specific: we inspect every home by hand, we name the person who did it, we publish the checklist, we write the lease in English, and we stay in the relationship for the length of the stay. The apartment you walked into is the apartment we showed you. Everything else is decoration.
Where we are going
We are not trying to be the biggest rental brand in Southeast Asia. Three years from now, success looks like this: the doorman knows our name by the third tenant, the expat groups answer “where do I rent” with us unprompted, and our inventory is somewhere between sixty and a hundred and twenty homes across three cities. Not larger. Profitable, slow-growing, and deeply boring to private equity. Exactly the size we want to be.
Founded 2026 by Han and Trang. If any of this is wrong, write to Han.